A great way for any company to give back to a cause and encourage their employees to participate is to offer gift matching or donate to a non-profit in need of assisting others. You can also generate donations from your customers, as well. By taking on gift matching and the act of donating, you are providing an outlet for both employees and customers to identify where they would like to make charitable donations and align themselves with your company in the process.
What is Gift Matching?
Gift or donation matching is when an organization matches what employees give. Whether employees or customers are giving in the form of monetary donations, canned goods, or some other form of a donation, you match the donation that they raise on their own.
With gift matching, the donation is maximized and the non-profit receiving the donation will get a larger amount than originally expected. Depending on what the charity or cause may be, it is important to make sure that you are in line with the donations being made.
Getting Started with Gift or Donation Matching
When you’ve decided to implement donation or gift matching, there are a few things you’ll want to keep in mind to get started. Here are some of the top considerations.
When you gift match, you can set a ratio of 1:1 for the most generous options, or something like 2:1, where a donation is prompted after every two equal donations. These ratios work best in donations that are preset with monetary increments.
Applying Caps and Minimums
When you outline your terms for gift matching, you have the option to set a minimum donation amount to the donation you will match, as well as a maximum. This gives those participating an idea about how much they should be donating and what they can expect from the amount they plan to donate.
Initiating a Deadline
All good things must come to an end, and the ability to donate to a cause should have an end date, especially where gift matching is concerned. If there is no deadline posted, then your company could continue donating during time periods where funds could become slim. Also, deadlines suggest that the time to donate is now, encouraging your employees and customers to take action in the present instead of later.
Donating to Multiple Non-Profit Organizations
For those who are more flexible in the types of charities and non-profits in which they can align themselves, offering employees the ability to choose their charity for the donation and gift matching request will further enhance employee participation. They can choose those organizations that they have a personal connection with, and your company can spread its generosity over numerous organizations, expanding potential revenue and customer base in the process.
When you offer this incentive for gift matching you can expect your employees and customers to enhance their participation. While setting a goal to meet is an incentive, knowing that if they get close to the goal with the use of gift matching, they will boost their participation. They will also share and promote your gift matching promise, no matter what ratio or terms you have listed when you donate at the administrative level.
Choose Gift Matching Today
Gift matching is a great opportunity for you to give back to the company and boost revenue. Employees and customers alike often look for businesses that give back to their communities and areas of need. Know what organizations you are willing to donate to and how much you can afford for gift matching before you start the program. At Sleep in Heavenly Peace we strive to be the change in the nation, giving back to our children with safe and comfortable beds. Become a sponsor today or reach out for more information.